Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...