The humorous ‘America’s Next Top Primer’ social media campaign sees three characters, Zoe, Melanie and Brie, competing over ...

A source close to Heard tells PEOPLE, "Heard's lawyer was using an example of the kind of makeup that she used" Beauty brand Milani Cosmetics is inserting itself into the Johnny Depp v.

Milani Cosmetics has unveiled a reality-TV inspired campaign named America’s Next Top Primer, whereby primers are up for the ...

Meanwhile, Chiles, who gained heightened attention during the Olympics, says Milani was the first makeup she ever used, and she’s often spotted applying the items in her posts. The brand is ...

The appropriately titled “America’s Next Top Primer” is a campaign by the beauty brand that pits together various primers to see which will come out on top.

"By leaning into social-first storytelling and a universally relatable makeup struggle, we’re creating a moment that gets people talking, sharing and engaging with Milani in a whole new way." ...

Milani Cosmetics ® is cranking up the nostalgia with its America’s Next Top Primer campaign – a reality TV–inspired showdown where primers, not contestants, are up for the ultimate glow-up title.