On the same page, Microsoft directed users to sign up for Movies Anywhere if they aren't already members, which makes purchased content available across platforms, and to shop at other media stores including Amazon's Prime Video, Apple TV and Fandango at Home.

Microsoft has suddenly shut its movies and TV store on Xbox consoles and Windows PCs. As of today, you can no longer purchase new movies or TV shows from the Microsoft Store on Xbox or Windows, but you will still be able to access previously purchased content on your devices.

Effectively immediately, Microsoft is no longer allowing users to purchase or rent movies and TV shows through its app for Windows PC systems and Xbox consoles.