The global obsession with K-beauty shows no signs of slowing down. What began as a cult fascination with cushion foundations ...

Nicole Tan says global brands now follow Korea’s lead — from BB creams to next-gen wellness beauty Nicole Tan, president and CEO of Shiseido Asia Pacific, highlighted the rapid ascent of K-beauty and ...

Model Emily Ratajkowski swears by this snail mucin essence from Cosrx, one of the brand’s most popular products of all time.

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

Most people would probably agree that Beauty of Joseon is the most popular sunscreen brand ... cushion compact for easy reapplication of sunscreen (or a foundation with SPF) throughout the day ...

TIRTIR is one of 10 K-Beauty brands to launch in Boots since 2024, alongside the hugely popular Laneige and Joseon. One ...

Tirtir changed the Korean makeup game with its extensive shade range, uncommon to most foundation brands on the market. Worn by celebrities like Olivia Wilde and Katy Perry, this cushion gives a ...