Azim, who has been sending festive greeting cards to friends and relatives since childhood, began writing to royals in 2017 after joining the “Geng Pengumpul Kad Hari Raya” group on Facebook.

WATSONS Malaysia is commemorating Hari Raya with its Rahsia Gaya Raya 2023 campaign which runs till May 8 and the release of its festive-themed short film.

Titled "Raya Unik Raya Ikonik", Watsons remixed its 2019 Raya theme song, turning it into a combination of traditional Malay instruments with popular music genres such as rock, K-pop, and hip-hop.