ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal ...

Shares of WK Kellogg, the cereal maker behind Fruit Loops and Frosted Flakes, skyrocketed 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company for $3 ...

Kellogg’s announced today, May 15th, that our childhood favorite cereal, Froot Loops, is getting a facelift. Don’t worry — the OG Loops aren’t going anywhere. Instead, Kellogg’s is ...

WK Kellogg's shares surged nearly 50% before the bell on Thursday after Reuters reported that Italian candy maker behind ...

The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced ...

I want cereal at night, no one’s around me, and I’m, like, watching a TV show," the reality star said on her podcast. "And I ...

My kids don’t normally get to eat Froot Loops, but here they are, shoving in handfuls as fast as they can when they’re supposed to be stringing them onto a necklace. Forget the sign that reads ...

If you’ve ever imagined a world in which sugary cereal and sugary donuts could be combined into one ultimate breakfast superfood, your vision has come true. It’s the secret! Carl’s Jr. and ...

While the cereal itself is similar to the rainbow-hued Froot Loops we know and love, there are some key differences. For example, Delish reports that Mermaid Froot Loops are purple, yellow and ...