Shein's Comeback: Fast Fashion's Return to India with Reliance Retail Partnership
Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.
Chinese fashion giant Shein re-enters India five years after ban
Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.
Shein Returns To India: Reliance Brings Chinese Fast Fashion Brand Back After 2020 Ban, Takes On Likes Of Myntra, Zara & H&M
After speculations over its return in the Winter session of the parliament in December, the Chinese fast fashion brand Shein has marked a return in India. This came to pass courtesy of the retail arm of one of the most consequential conglomerates in the country,
The Ambanis bring back fashion app Shein to India after ban; here’s all we know so far
Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two
After five-year ban, Chinese fashion giant re-enters Indian market
Chinese fast fashion giant Shein has re-entered the Indian market under a licensing agreement with Reliance Retail, nearly five years after the app was banned amid a diplomatic dispute between India and China.
Shein — youth's most loved fast-fashion brand returns to India
Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS,
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