Erewhon’s viral $19 Kyoto strawberry highlights the absurdity of influencer-driven luxury culture. Is this purchase just a status symbol?

A $19 strawberry, sold exclusively at Erewhon, has generated some unique reactions. Here's what people are saying about it.

As is so often the case in LA, the staff are unusually good-looking,” Daisy Jones writes of the cult grocery store. “You have ...

Erewhon has recruited celebs like Hailey Bieber and BLACKPINK’s Lisa to create their own exclusive drinks. The SoCal grocery chain’s recent collab, though, seems like a no-brainer. Nara Smith ...

It all started when Alyssa Antoci, whose family owns Erewhon, did a taste test of the $19 Elly Amai organic strawberry on TikTok in late February. "This is a $19 strawberry from Erewhon so we're ...

Nara Smith’s Erewhon smoothie just launched for $23. See what’s inside, what fans are saying, and if it’s worth the hype.

Nara Smith's Erewhon smoothie "Wellness From Scratch" promises vitamin C, collagen, and many antioxidants. We tried it ...

In 2018, a warning was released not to eat Erewhon’s brand of canned soups as a result of a suspected botulism outbreak. This ...

Erewhon is best known for its luxury grocery experience and has gone viral online for items like their $19 strawberries from Japan and $30 cocktail ice. But the chain is best known for its smoothie ...