But what is your brain doing during these brief periods of creativity? Researchers from the University of Utah Health and Baylor College of Medicine looked into the origin of creative thinking in ...

For decades, the idea that creativity comes from the right side of the brain has dominated popular culture. People have been told they're either "right-brained" (creative, intuitive) or "left ...

A team of investigators set out to better understand the brain circuits that produce creativity ... “Otherwise, maybe they’re just letting their creative side out.” ...