F or those new to the world of luxury fragrance, fewer retailers are as distinguished as Liberty. More than a department ...

Welcome to Big Boss Fragrance Reviews, where Christopher Lee, aka "Big Boss," explores the world of scents. Discover the ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Marie du Petit Thouars was burning out as a fashion editor in Paris – working for the likes of the idiosyncratic and ...

Promising benefits like clearer minds and calmness, new and established fragrance brands alike are getting into the wellness ...

Phlur's "Missing Person", one of the brand's first scents that went viral on social media. Phlur Phlur isn’t just having a moment, it’s rewriting the rules of modern fragrance. Under the new ...

As maturing Gen-Z customers began to discover and experiment with scent, fragrance has been a consistent bright spot for the beauty industry since 2021. A study from consulting firm McKinsey noted ...