In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build a pair of advanced, AR smart glasses, perhaps in order to compete with Meta's promising "Orion" prototype.

This project has reportedly been cancelled, after internal testing established that the device would not be market worthy.

The latest cancellation casts doubt over Apple’s future AR plans.

Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple wanted to

Company “lacks vision.” Fruity cargo cult Apple has given up on a project to develop advanced augmented reality (AR) glasses because users are not interested, and its development team “lacks vision.” The project,

According to a new leak, Apple has pulled the plug on a project that allegedly hoped to produce lower-cost augmented reality glasses after the project seemingly couldn't meet executive expectations.

The glasses project, codenamed N107, was never made public, but Bloomberg reports that the plan was to build tech-equipped glasses that looked like any other pair but offered augmented reality features that could display information visible only to the person wearing the frames.

Apple’s long and choppy journey toward releasing a commercially available set of AR glasses just hit another snag. According to Bloomberg’s Mark Gurman, the company has killed a second set of prototype smartglasses designed to connect directly to its Mac computers.

The tech giant cancels its code-named initiative after battery life and performance challenges stalled its sleek, everyday-use augmented reality eyewear. Apple just hit another snag in its effort to find a foothold in the headset market targeting everyday users.