Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Isha Ambani and Mukesh Ambani led Reliance Retail has successfully relaunched Shein in India, nearly five years after the fast-fashion giant’s app was banned in the country amid escalating diplomatic tensions between India and its neighbour,

Reliance's launch of the Shein India Fast Fashion app marks a shift in its strategy, deviating from adding brands to its main fashion app Ajio

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.