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When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the ...
The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look ...
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
"That sequence actually is the very first [generative] AI final footage to appear on screen in a Netflix original series or ...
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Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...
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