The new logo is a custom ‘C’. And within that, there's a clever design secret that you might not notice at first glance: a hidden counter form inspired by a rhinoceros horn.

The Sedgwick County Zoo is unveiling a new logo that’s part of a major rebranding campaign, and at the heart of it is what Gardner Design senior art director Brian Wiens calls his Kansas lion.

The Detroit Zoological Society unveils the new design for its iconic Detroit Zoo water tower on May 21, 2024. Image courtesy of the Detroit Zoo. (WDIV) ROYAL OAK, Mich.

This new design will continue to spark that joy for years to come.” With the rebrand, the DZS, Detroit Zoo and Belle Isle Nature Center will get new logos.

The new water tower design and logo are part of a $267,000 rebranding campaign done by Doner in Detroit for the zoo, which is operating on a $49 million annual budget.

Such values are also reflected in the organization's tagline, “Where life connects.” Southfield ad agency Doner is behind the new design on the zoo's water tower that rises high above the ...

Royal Oak — After sitting bare for just under a year, the Detroit Zoo's iconic water tower is getting a new wrap featuring a rebranded logo and several furry and feathery guests. The iconic, 150 ...

The winning logo was designed by Jackson Gatlin, who was a graphic-design student at Duluth Business University at the time he submitted his entry. Gatlin is now employed by Forum Communication as ...

Jacksonville's zoo is getting a new name to highlight its equal dedication to its plant and animal populations. Officials unveiled Monday a new name and logo for the zoo, rebranding as ...

Denver Zoo updates name, logo to put focus on wildlife conservation The 128-year-old City Park institution said its mission has evolved over the years with dozens of global partnerships ...

BROOKFIELD, Ill. — Brookfield Zoo unveiled Friday its first significant transformation of its “visual identity.” In celebration of the zoo’s 90th anniversary, the establishment wi… ...