The new logo is a custom ‘C’. And within that, there's a clever design secret that you might not notice at first glance: a hidden counter form inspired by a rhinoceros horn.

Bill Gardner, the design firm’s owner and creative director, says a lot of research and thought went into the rebranding.He and Wiens studied about 200 zoo logos and learned that one challenging ...

The Detroit Zoological Society unveils the new design for its iconic Detroit Zoo water tower on May 21, 2024. Image courtesy of the Detroit Zoo. (WDIV) ROYAL OAK, Mich.

The new water tower design and logo are part of a $267,000 rebranding campaign done by Doner in Detroit for the zoo, which is operating on a $49 million annual budget.

This new design will continue to spark that joy for years to come.” With the rebrand, the DZS, Detroit Zoo and Belle Isle Nature Center will get new logos.

The Lake Superior Zoo has launched a new logo, replacing one that was established in the late 1980s. The new logo is designed to be more in line with the zoo's mission: To provide close-up animal ...

Such values are also reflected in the organization's tagline, “Where life connects.” Southfield ad agency Doner is behind the new design on the zoo's water tower that rises high above the ...

Jacksonville's zoo is getting a new name to highlight its equal dedication to its plant and animal populations. Officials unveiled Monday a new name and logo for the zoo, rebranding as ...

Royal Oak — After sitting bare for just under a year, the Detroit Zoo's iconic water tower is getting a new wrap featuring a rebranded logo and several furry and feathery guests.. The iconic ...

Denver Zoo updates name, logo to put focus on wildlife conservation The 128-year-old City Park institution said its mission has evolved over the years with dozens of global partnerships.

BROOKFIELD, Ill. — Brookfield Zoo unveiled Friday its first significant transformation of its “visual identity.” In celebration of the zoo’s 90th anniversary, the establishment wi… ...