The new water tower design and logo are part of a $267,000 rebranding campaign done by Doner in Detroit for the zoo, which is operating on a $49 million annual budget.

The winning logo was designed by Jackson Gatlin, who was a graphic-design student at Duluth Business University at the time he submitted his entry. Gatlin is now employed by Forum Communication as ...

The 150-foot tall iconic water tower at the Detroit Zoo is getting a new look in the coming weeks, along with new logos and branding changes for the organization.

Denver Zoo updates name, logo to put focus on wildlife conservation The 128-year-old City Park institution said its mission has evolved over the years with dozens of global partnerships ...

Royal Oak — After sitting bare for just under a year, the Detroit Zoo's iconic water tower is getting a new wrap featuring a rebranded logo and several furry and feathery guests. The iconic, 150 ...

Such values are also reflected in the organization's tagline, “Where life connects.” Southfield ad agency Doner is behind the new design on the zoo's water tower that rises high above the ...

This new design will continue to spark that joy for years to come.” Alongside the new water tower look, the society revealed new logos and websites for the Detroit Zoo and Belle Isle Nature Center.