Roblox's new feature ... active users more effectively. Here's how it works: find an in-game video screen or billboard, watch the short ad, and boom, you've got your reward! A recent campaign ...

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While it's unlikely every creator will use rewarded ads, now that they are about to launch on Roblox, expect to see the practice used more and more in your favorite Roblox games.

Roblox is launching a new type of ad that ... on your computer, or on the web, according to a developer forum post from last week. As for how that might look in practice, here’s some examples ...

Roblox introduced Immersive Ads ... building that lives in the platform permanently, said Nilesh Ashra, CEO of the Pragmatic Futurism consultancy. "The main challenge for brands is if your eyes ...

It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale. With former Roku ...

But enabling video ads in a way that catered to programmatic buyers couldn’t have happened overnight, McCollum says. When Roblox began building its ad platform, it wanted to do so in a way that played ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...