Part of a fast-growing trend of “virtual influencers,” the account's front-row selfies and tenniscore fashion initially had fans fooled.

The grounds at Wimbledon have become a fashion festival with players spotted wearing Gucci, Bottega Veneta and Audemars ...

Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date ...

From reimagined vintage silhouettes to modern technical designs, this year’s Wimbledon kits blend heritage and innovation, ...

The unwanted headlines are something Wimbledon will look to correct – but if nothing can be 100 per cent perfect, why make a ...

From hand fans to statement shades, to Savile Row-level suiting, here’s how celebrities served style courtside ...

Beer brand packaging meets the strictest dress code in tennis. Wimbledon is known for its strict all-white dress code for ...

It's attire rooted in tradition.The GistWimbledon is the world's most famous tennis tournament and has a historically strict ...

She is more often in a box seat on a show court these days. Tuesday, she sat on No. 1 Court to watch Taylor Fritz, the ...

Lululemon returns to Wimbledon with new all-white kits for tennis ambassadors Leylah Fernandez, Frances Tiafoe, and Ethan ...

Wimbledon holds a special place on the Grand Slam circuit for a few reasons. The most obvious: it’s the only all-grass ...