Part of a fast-growing trend of “virtual influencers,” the account's front-row selfies and tenniscore fashion initially had fans fooled.

Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date ...

The grounds at Wimbledon have become a fashion festival with players spotted wearing Gucci, Bottega Veneta and Audemars ...

The unwanted headlines are something Wimbledon will look to correct – but if nothing can be 100 per cent perfect, why make a ...

From reimagined vintage silhouettes to modern technical designs, this year’s Wimbledon kits blend heritage and innovation, ...

From hand fans to statement shades, to Savile Row-level suiting, here’s how celebrities served style courtside ...

Beer brand packaging meets the strictest dress code in tennis. Wimbledon is known for its strict all-white dress code for ...

It's attire rooted in tradition.The GistWimbledon is the world's most famous tennis tournament and has a historically strict ...

She is more often in a box seat on a show court these days. Tuesday, she sat on No. 1 Court to watch Taylor Fritz, the ...

Lululemon returns to Wimbledon with new all-white kits for tennis ambassadors Leylah Fernandez, Frances Tiafoe, and Ethan ...