But this year, Lay's is taking a different approach. Instead of a silly commercial, the potato chip titan has crafted a touching story about multigenerational farming.

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay ...

The finalists for the Lay's “Do Us a Flavor” contest have been announced and this year’s competition comes with a hefty $1 million reward.

The finalists for the Lay's “Do Us a Flavor” contest have been announced and this year’s competition comes with a hefty $1 million reward.

Soccer aficionados worldwide are accustomed to the resounding chant of “Olé, Olé, Olé.” In ‘Oh-Lay’s,’ a new commercial and ad campaign for Lay’s potato chips, soccer star Lionel ...

“Balenciaga releasing a [Lay’s] potato chip bag with they name on it for $1800 is quite possibly the most preposterous, perplexing, puzzling, befuddling, bewildering, dumbfounding, stunning ...

Imagine biting into a chip that perfectly balances creamy ranch and savory cheese — now that’s a flavor to talk about!