Market research produces data that can be categorised as qualitative or quantitative data. It provides a business with detailed information that cannot be expressed in a graph or chart.

It provides a business with detailed information that cannot be expressed in a graph or chart. While qualitative data gives detailed information, it can be time consuming and costly to gather and ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you ...