KISS frontman Gene Simmons thought it'd be easy to trademark the rock-and-roll devil hands. Too bad he faced unlikely foes in the Texas Longhorns and the widow of a hard-rock icon.

But the plain and simple fact is that the symbol he was trying to harness legal power over isn't the devil horns, but the American Sign Language sign for "I love you." (Yes, the two are very close.) ...

Simmons is attempting to trademark the devil’s horns hand sign for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.” Thing is, the stupid dumb ...

Speaking of hell, the hand gesture appears quite similar to what’s known as the “Sign of the horns,” a devil signal that, according to an entertaining entry from Wikipedia, dates back to the ...

Gene Simmons' apparently trying to TM the devil horn hand gesture. this is the pic in his application. ... That's not "devil horns," that's the American Sign Language sign for "I love you." ...

To be fair, the "horn sign" has different connotations depending on where you are. In Italy and other European countries, the so-called devil's horns are a superstitious gesture meant to ward off ...

And I showed him the ‘devil horns’ sign. And he started doing it from there and made it famous.” Geezer Butler of Black Sabbath performs at Ozzfest 2016 at San Manuel Amphitheater on ...

KISS frontman Gene Simmons thought it'd be easy to trademark the rock-and-roll devil hands. Too bad he faced unlikely foes in the Texas Longhorns and the widow of a hard-rock icon.