Answer: Product attributes reside in the product, while benefits reside in the customer. For example, a cigarette can have reduced nicotine content (a concrete attribute), providing the customer the ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Ebony Howard is a certified public accountant and a QuickBooks ProAdvisor tax expert.

Attribute bias is a characteristic of quantitative techniques or economic models whereby they tend to choose investment instruments that have similar fundamental characteristics. Some models used ...