It describes the desired long-term results of your company’s efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.” “A company vision ...

In this article, you will learn the essential elements that make up a powerful mission statement. We will also look at some real-world examples to inspire and guide your mission statement creation.

Sound Physicians is a group of hospitals that focuses on improving care while reducing costs, so they emphasize that in their vision statement. Example, Sound Physicians Vision Statement ...

Mission statements and vision statements are both crucial ... the global community imbues Airbnb’s philosophy. Here are examples of effective mission statements from well-known brands.

Your vision statement should feel like a natural extension of your organization’s goals. If inclusion is a core company value, for example, show how your vision builds upon it. Aligning with the ...

You might also want to be a popular destination for children's birthday parties. An example of a vision statement for a family-friendly bowling alley is, "We desire to be a place where every ...

A good example is a health-care organization that I worked with a couple of years ago. They had spent numerous hours on crafting a mission and vision statement. The result was disappointing ...

A mission statement might slightly overlap with other marketing content but it's different from a vision statement, value statement, brand, or slogan. Mission statements serve a dual purpose.

Vision statements are short and concise. Gather all of your ideas and condense them into a clever sentence or two. For example, Patagonia has a hard-hitting and inspiring vision that addresses ...

A vision statement answers the question “What is ... The Microsoft and Apple examples above explain the vision concept at the corporate level, but the same principles apply at the departmental ...