For example, a mission statement might say, “We provide innovative healthcare solutions to improve the quality of life in our community.” On the other hand, a vision statement is future-oriented.

For example, the mission statement of media organization TED, famous for its TED Talks, is “Spread ideas.” In two short words, TED outlines what it does and why people might be interested in ...

A great vision statement builds excitement about what’s possible. If you’ve painted a picture of why change is needed, now is the time to highlight the brighter future ahead.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Note how the vision statements are inspirational and give an example of what the company hopes to become in the future. The mission statements discuss what the company does today and the people ...

Mission statements focus on the present and vision statements look into the future. For example, a child-care facility's vision statement might include expanding to other neighborhoods throughout ...

According to Rosenberg, if the statement doesn’t contain “to be,” it’s not a vision statement. For example: “We wish to be the largest bicycle manufacturer in the United States as ...