For example, the quite literal tagline of Edgar Wright’s “Shaun of the Dead” (2004) is “A romantic comedy. With zombies.” That’s setting up a twist on genre elements with a dry comedic ...

Why wouldn't a company who wants a tagline want one that communicates more than just a rational attribute? With this post I am going to provide you with examples of companies with taglines that ...

Some of the more successful taglines meld into the public consciousness and become synonymous with all products or services in a given industry. For example, the 1948 De Beers' tagline -- "A ...

So then what makes a tagline irresistible? Amy Halford, marketing lead at Anytime Fitness, lays out the three most important building blocks of a fantastic tagline. 1. The tagline accurately ...

In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling. 11. Motel 6: “We’ll Leave The ...

The award organisers have released the 2009 Nonprofit Tagline Report based on this year’s US entries and features a directory of over 2,500 Not for Profit tagline examples to help organisations ...

The 10 Have-Tos for Successful Taglines • The 7 Deadly Sins - Examples of what not to do. • Searchable access to more than 5,900 Nonprofit Tagline Examples to put to work for message ...