A market segment looks at the smaller groups to find specific consumer needs unique to that section. Your overall market is the group of people who can benefit from using your products and services.

Segmentation analysis helps a company to understand its customers' demographics and their motivations for buying particular products. Small businesses can follow the examples of market ...

Segmentation analysis is an important key when creating your business plan or launching your next product. It helps you to establish your target buyers. In order to create an optimal plan ...

Segmentation is a crucial part of any effective marketing campaign, but insights from segment analysis are also widely used to identify niche opportunities and to inform decisions about pricing ...

There are three guiding principles that should underlie successful market segmentation, and therefore the success of a pharma brand. Phil Dunn explains the process. Segmentation research is a lot ...

Infiniti’s market segmentation analysis solutions help companies conduct this process, our experts offer unparalleled, data-driven insights, and our engagement has helped companies propel growth ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client ...