A URL just needs to make sense to human eyes. 5) Your headline doesn’t have to match the URL exactly. In fact it’s a good idea to vary the text, and make it more concise. If your headline says ’25 ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant ...

URL naming best practices. When you name a URL, the best practice is to keep it entirely lower case. If there are separable words in the Uniform Resource Identifier which follows the domain name, ...