Display keywords are one of the three content targeting options available for display and video campaigns in Google Ads. Those other options, by the way, are topics and placements.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. We uncovered a network containing manga piracy, porn, fraud and disinformation.

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

For over a decade, "Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for open-web display ...

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic search results ...

In particular, the focus is on its Google Ads and DV360 tools, which brands use to buy ad space. The EU charges that the two tools mainly sent brands’ ad bids to Google’s own AdX platform and ...

Learn how Google matches your display keywords, how they function for content and audience targeting, ... Google Ads Display Keywords: Everything you need to know. Story by Jyll Saskin Gales • 1w.