Case-study teaching has been around since the early part of the 20th-century, when faculty members at Harvard Business School responded to a lack of textbooks in the field by writing up ...

Entrepreneurs who write case studies often go to one of two extremes: they either compose a whitepaper, or openly advertise their business. In the first case, the study comes off as a dry, boring ...

For example, a case study about a hair salon advertising campaign might use "How XYZ Salon Gets 15 New Customers per Week" to explain the outcome of buying and running an advertisement with your ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often ...

Steps in Writing an Insight-Based Case Study. The place to begin is by looking at the results of all your projects. Choose one with an impressive result. A groovy insight cannot save a project with a ...

DesignWrite, a medical writing company, drafted an outline for an article about menopausal symptoms like hot flashes and night sweats. The author whose name would appear on the final article would ...

If, however, members of your marketing team or your product managers are up to the task themselves, they should keep in mind the following best-practices for writing successful case studies and ...

An effective SEO case study isn’t difficult to write. In fact, writing one is a cinch when you apply some simple journalistic principles. Here are eight super simple tips to giving your case studies a ...