As UX practitioners, we love design and storytelling, so it’s easy to indulge in over-designed deliverables. Instead, ship a good-enough persona document, and then go build some software.

But James Costa, who writes on UX Booth, suggests instead of one person writing personas, take a team approach.

When designing and building your website, it's important to think about your target audience and how you can create a great user experience.

The value of personas in enterprise UX remains a subject of debate. At Enterprise UX 2017, Robert Reimann explained the problem with personas, and why enterprise UX needs strategic models.

Those were not personas. They were just collections of (mis)assumptions. They didn’t accurately portray real users or contain information that really matters to a UX designer. Moreover, they tended to ...

A look at how Coinbits profiles different users in order to craft their user experience to meet the needs of different users.