Discrete attribute data is a little different. This type of data will assign a numeric value to some qualitative characteristic. If these qualitative characteristics have a logical order, we can ...

Qualitative data sources, such as comments on social posts and surveys, can reveal insights the numbers won’t disclose. While percentages and calculations show what’s happening with your ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool.It does not matter if you are using Scarborough, The Media Audit, or other ...

Qualitative data allows you to show a more robust picture of your listeners. There are two basic qualitative estimates – target persons and composition. Which one should you use?

This depth of experience offers a window into the lives of those at the center of the issues we seek to address. Research has shown that qualitative data has the power to distill down what was found ...

As a data analyst, your primary challenge is not just making sense of numbers but figuring out ways to analyze and use the quantitative and qualitative information as fast as it's collected. As the ...

Qualitative data can go beyond identifying correlations between data points, which may tell you, for example, that people who spend longer on your website tend also to make purchases.

Qualitative Data Analysis Process - Grounded Theory. One of the approaches I've taken, just to get a little academic areas, or academia, is what's called grounded theory.

Why is qualitative data important? The main reason I favor this approach is because of the inherent flaws with the data that search tools provide. If these tools were 100% accurate and comprehensive, ...

You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative ...