Let’s delve into its foundational elements and evolution ... drama and emphasized the importance of a well-structured plot, which he saw as having a beginning, middle, and end.

The final element most people miss in a compelling brand story is character attribution. Never, ever, ever make yourself the hero of your story. This is a common trap for most founders.

This is an updated writing workshop handout from one of the workshops I first presented in the 1990s, about using story elements. An earlier version of this handout was posted on the No Train, No Gain ...

Good stories are valid and work for almost any audience. When thinking about the story, consider some elements that all stories have – characters, plot, action, emotion. Your story should ...

Rising action is the piece of a story that leads up to the most exciting part—the climax. It consists of: Story organization usually follows this structure, but the way it looks can differ ...