YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge ...
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Nielsen is now using a shorter minimum time to count listening, which is helping to boost key metrics for stations.
There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...
Severance had its most-watched week after airing Episode 5 and scored more than 3 billion streaming minutes since Season 2's ...