YouTube Hits New High With 11.6% Of TV Viewing; February Share Up 53% Over 2023 Level, Nielsen Says
YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge ...
Radio & Television Business Report3h
A Big February For YouTube, Says Nielsen
YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...
Current6h
Nielsen change shows positive results for radio listening, but ‘it’s still early’
Nielsen is now using a shorter minimum time to count listening, which is helping to boost key metrics for stations.
Nielsen7d
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Awful Announcing1mon
Super Bowl LIX could get ratings boost from Nielsen out-of-home viewership expansion
There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...
NIELSEN: Trends in media planning 2025
Nielsen’s 2025 global media planning report identifies three trends that are reshaping how brands connect with audiences. The ...
‘Severance’ Season 2 Hits Over 3 Billion Streaming Minutes, According to Nielsen
Severance had its most-watched week after airing Episode 5 and scored more than 3 billion streaming minutes since Season 2's ...