One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

This article will explore segmentation, a highly misunderstood marketing topic. Segmentation breaks up a market into groups. The original idea of segmentation was that customers within the same ...

Market segmentation allows law firms serving diverse client types to implement more precise marketing campaigns, which ultimately increases engagement and client conversion. Need-Based Segmentation ...

Segmentation, the cornerstone of marketing. Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing ...

Email segmentation is a tried-and-true tactic for maximizing email engagement. The practice consists of separating an email list of subscribers into smaller groups based on interests, behaviors, ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing ...

The segmentation that we’ve been seeing for a number of years between top-of-the-market elites and the rest of the Big Law world is beginning to manifest itself in a new area: return-to-office ...