You have to invest in essential software and tools, like conversion tracking, to monitor your company’s progress. Though, for those still starting out, you might ask what conversion tracking is ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking?

Conversion tracking gives you a better understanding of how your customers engage with your business and take desirable actions, such as signing up for a newsletter or making a purchase.

No matter what ad platform you use, it’s essential to properly set up conversion tracking. It’s your conversions that, among other key performance indicators, will tell you whether your ...

One way to ensure that your marketing efforts are paying off is through the use of conversion tracking. Conversion tracking enables you to track how effective a particular campaign is in leading ...

Does your company track conversion rates? Should it? Let’s explore whether tracking conversion rates might be useful for you. The first thing to understand is what a conversion rate is.

That becomes especially variable or custom if you’re tracking specific actions that lead up to a conversion goal and how granular you want to be with it. Make sure the definition of what you ...

Conversion tracking technology provides this data and helps marketers understand if an app download came from email, social, paid, search or a direct download from the app store. With conversion ...