This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

There are dangers that the increasing combination of field and marketing teams is diluting skills across the channel.

and uses AI to automatically modify marketing copy for different marketing channels and can personalize marketing content for different customer types. Cho, Tofu co-founder and CEO, said that ...

Key challenges, particularly in the ever-complex world of digital media, are organising to deliver effective and efficient integrated marketing in an increasingly fragmented world and measuring ...