A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software ...

One of the most important things to keep in mind about a CRM system is that it is ultimately less important than the data you put into it. That’s one reason to think of CRM as a philosophy and ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information ...

the true challenge will be to construct a CRM database that can deliver customer information in the proper context and in an acceptable format. But exactly how is the enterprise supposed to accomplish ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is ...

A CRM system keeps your customer contact details updated, tracks your customer interactions, and manages your accounts. By equipping your business with this data, you can improve customer ...

A retailer, for example, may welcome thousands of individuals through its doors every day but without the right digital tool, any data stemming from these interactions is useless. A CRM can ...

At their core, those early CRM providers were database companies. They were really good at building systems that allowed people to store, retrieve, and report on large amounts of structured data.

In today’s hyper-connected world, data has become the lifeblood of modern businesses. Whether you’re a small e-ecommerce shop ...