Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding people — and making bad policy.

The latest IPA Bellwether report identifies a further decline in market research, even as overall marketing spend is on the rise. Market research budgets contracted by 2.9% in Q2, with 15.7% of ...

Many social scientists use qualitative analysis in their research, and it is especially prominent among anthropologists and sociologists. Qualitative analysis may sound almost like "listening to ...

Early on, easy-to-digest metrics like ROI and the number of qualified ... online content and other growth marketing tactics. Qualitative data sources, such as comments on social posts and surveys ...

‘In our design workshop, we asked groups to draw what they would like their Dementia Hub to look like ... the data ('the researcher') is collecting interpreting it subjectively. Those are accepted ...

But what does the future of great-power warfare look like and ... a senior research fellow at the International Institute for Strategic Studies (IISS) focusing on China's use of data for military ...

A new EdWeek Research Center survey sheds some light on ... The RAND Corporation collects data on how teachers select and use materials in its American Instructional Resources Survey.

Quantitative Example: Information from clinical trials, like reduced symptoms measured by tests, shows a new drug's effectiveness. Qualitative Example: Data from interviews with patients can show side ...

In fact, 61% of U.S. adults say having close friends is extremely or very important for people to live a fulfilling life, according to a recent Pew Research Center survey. This is far higher than the ...

Twenty years of research has standardized the dosage ... the experience in the days and weeks after the trip, look the most like traditional therapy. The exact number of sessions varies, but ...