The latest IPA Bellwether report identifies a further decline in market research, even as overall marketing spend is on the rise. Market research budgets contracted by 2.9% in Q2, with 15.7% of ...

One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

Many social scientists use qualitative analysis in their research, and it is especially prominent among anthropologists and sociologists. Qualitative analysis may sound almost like "listening to ...

‘In our design workshop, we asked groups to draw what they would like their Dementia Hub to look like ... the data ('the researcher') is collecting interpreting it subjectively. Those are accepted ...

Quantitative Example: Information from clinical trials, like reduced symptoms measured by tests, shows a new drug's effectiveness. Qualitative Example: Data from interviews with patients can show side ...

Early on, easy-to-digest metrics like ROI and the number of qualified ... online content and other growth marketing tactics. Qualitative data sources, such as comments on social posts and surveys ...

Citing recently published research output that “often felt more like activism”, particularly around subjects like Black Lives Matter, he said: “There is an assumption among qualitative researchers ...