Walker often reaches for Wella's demi-permanent Color Touch ... to lighten your natural hair color, opt for permanent color. Semi-permanent hair color should be used only for refreshing faded ...

New Delhi [India], March 21: Wella Professionals, the No.1 Salon Color Brand in the World** with 140+ years of experience in the hair industry ... its iconic demi-permanent range featuring ...

Meanwhile, Cisneros recommends Wella's Professional Koleston Perfect, saying that the entire line can lighten hair depending on how you formulate your color. Top it off with the brand's ...