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Welch Foods was hit with a consumer class action over claims the company falsely advertises its white grape juice as being "100% Grape Juice, White Grape" even though it contains artificial additives.
Welch's is another big name in the juice arena, especially when it comes to grape juice. Dr. Thomas Bramwell Welch founded the company in 1869 and originally called it Dr. Welch's Unfermented Wine.
The first takes its inspiration from "the classic country club cocktail," featuring Welch’s Concord Grape juice mixed with Ginger and Citrus notes. Meanwhile, the vodka cran option uses ...
Overall, Welch’s uses a 70-20-10 marketing model ... referring to the now-iconic grape juice ads that once appeared on broadcast television. “But the job of the current team is to create new nostalgia ...
"Concord," by the way, simply refers to the type of grape used to make jelly and juice. Bonne Maman and Trader Joe's have big fruit flavor and big strawberry pieces; Welch's strawberry flavor has ...