A good wedding planner not only takes care of the execution ... everything from designing the invitations to executing the to-do list day of. Some of its out-of-the-box ideas include branding ...

“We always ask our couples when they start their guest list, ‘When you walk down the aisle, who do you want to see there? Who would you miss?,’” says Elizabeth Hall, a wedding event planner.

Because hosting an event as large and complex as a wedding is an unfamiliar experience for most—coupled with an extensive to-do list and a hefty ... founder and lead planner of Events by ...