Amazon is testing a new AI-powered shopping feature called “Buy for Me“, which allows users to purchase items from other websites without leaving the Amazon app. If Amazon doesn't sell a ...

Amazon has started testing another AI-powered feature called "Buy for Me," which allows the e-commerce company to make purchases for you from other websites. Specifically, from the actual website ...

Amazon highlighted the start of its newest AI test, "Buy for Me." The feature will be present to a limited group of U.S. customers in the search results when looking up products. The Buy for Me AI ...

In my analysis of Amazon’s 'Nova Act’, I highlighted how Amazon is battling with OpenAI and others to control the future of AI-driven shopping agents, like Operator.