SMS campaigns can include text links that drive users to any page on the mobile Web through their device, while push notifications only drive people to one isolated app. This makes SMS a better ...

Google Messages routinely adds new features and elements to enhance the texting experience. But as people who type long texts ...

Contrast that with iPhone and Android users who want to text each other. Your options are either the older SMS or the newer RCS. But RCS doesn't yet offer encryption between iOS and Android.