An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

Google Analytics comes with a range of features to measure the data you need to expand your business. As a tool with mostly free features, all you’ll need to get started is a Google account.