Avinash Kaushik is the Analytics Evangelist for Google, co-founder of Market Motive and author of inspiring books like Web Analytics 2.0 and Web Analytics: An Hour A Day.Besides that, Avinash is a ...

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

With a wink and a nod you are ready, finally, to crack open your Web analytics tool and do something of business value with it. OK, I’ll concede the above five steps are not easy.

In short, Web 3.0 is a big step forward in community-building that could improve how we deliver and pay for healthcare. At the heart of Web 3.0 lies a system of distributed ledgers, commonly known ...

New Web technologies are providing a more interactive shopping experience and putting the power of shared community in your customers' hands. A new era of competition has begun. Web 2.0, thought of ...

Executable Mathematics "Web 2.0 brings several crucial changes to this field of executable mathematics, including zero-cost distribution of virtual manipulatives; an invitation for everybody to create ...

Effective use of analytics 2.0 capitalizes on current customer behavior with automated responses that happen in real time, not after the fact, when the information may no longer be relevant ...

Firms of various sizes can make the shift to analytics 2.0 by engaging in three broad activities: Attribution: quantifying the contribution of each element of advertising Optimization: using ...

Software giant Adobe has announced a deal to buy Web analytics firm Omniture in a deal worth $1.8 billion - with plans to integrate tracking right into content tools like Flash.

And for the normies out there, even though the application is built on Optimism, a layer 2 blockchain focused on scaling the Ethereum network, Farcaster brings a Web 2.0-like experience.