Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and […] ...

Your Web analytics tool, like Google Analytics, has a boatload of metrics in it (hurray!). A key performance indicator (KPI) is a metric that helps you understand how you are doing against your ...

Web analytics is the most "dominant digital intelligence (DI) platform capability," according to Forrester analyst James McCormick who penned the latest Forrester Wave Web Analytics: Q4 2017 (fee ...

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet Explorer or Safari renders a website.

Avinash Kaushik is the Analytics Evangelist for Google, co-founder of Market Motive and author of inspiring books like Web Analytics 2.0 and Web Analytics: An Hour A Day.

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

But web analytics is hard! Very hard, according to Eric Peterson. So, web analytics does have a dark side. It can be hard, but also not for the reasons you might expect.

Putting Web Analytics Data to Use. This one got the most votes as the biggest problem. You have to get all of the above right before you even find out what a challenge this is. Your job will be to ...

Importance of Web Analytics: A solid web analytics strategy is crucial for understanding consumer behavior, optimizing traffic, and enhancing marketing efforts.

Google Analytics. Google Analytics help us manage the quality and quantity of website traffic, and provides insights on how to increase the visibility of a website or a web page to search engines. See ...

Commentary 12 Days of … Web Analytics My gift to you this year is one you will give yourself: starting a tradition from which you can benefit all year round (I would suggest monthly), and ...