Vector is seeking to stand out in the competitive smartwatch market through its battery life: while the Apple Watch can't go 24 hours without a charge, Vector watches have a battery that lasts 30 ...

The Vector Watch is the latest challenger to rival the Apple Watch, the Pebble, and the various Android Wear smartwatches on sale. It's now available in the U.K. with a starting price of £219.

Designed as a low-key smartwatch, Vector’s designs are much closer to traditional watches than they are to the fitness trackers that Fitbit puts out.

Vector — a smartwatch with an e-ink LCD screen — broke the mold with a 30-day battery life and a smartphone control app that worked across iOS, Android and Windows phones.

Vector came onto the scene in 2015 with its Luna and Meridian smartwatches that are compatible with Android, iOS, and Windows devices. Both watches have similar features: activity tracking ...