Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Meghan Markle's new brand logo is loaded with symbolism. Inside the deeper meaning of what the Duchess of Sussex chose for the As Ever crest.

Split Watches is a new watch brand with a noble cause. Each watch sold donates an hour of therapy to a mental health charity, and is designed to spark meaningful conversations.

In this intriguing video, we dive into the bold task of cutting the brand off an old watch. Watch as we explore the craftsmanship beneath the surface, revealing what lies hidden when a logo is removed ...

Kia’s Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do Kia violated these four basic design principles.

The powerful appeal of simple, logo-less luxury watches H. Moser & Cie’s Nicholas Hofmann on the need for minimalist watch dials and plans to expand in the Indian market ...

NBC, UPS, Starbucks, Apple — four very different companies with different histories, but all have one thing in common: they’ve refreshed (and, in some cases, replaced) their ubiquitous logos ...

New research by print company Solopress has revealed the best-performing colors for business logos within the food, drink, fashion, finance, and tech industries.

Those uplifting messages, and their lo-fi yet lively graphics, belong to Nick Mason, founder of London-based brand Always Do What You Should Do.

A Japanese fan organized the first in-person club for the Swiss brand Maurice Lacroix. Now, there are three more in the region.

The modern anchor logo, though a common motif among watch brands, therefore seems particularly appropriate. It’s taken tweaked forms over the years, from slanting designs to straight ones, but ...